These days, social media access is the norm. Android-powered gadgets, iPhones and Windows machines are thriving, and the modern consumer is intertwined with social media apps. Approximately 189 million Facebook users consider themselves ‘mobile only,’ reworking the internet’s architecture from the outside in.

Mobile marketing may be here to stay, but social media is changing quite a bit. The following paradigm shifts are driving new, innovative marketing strategies.

Are you onboard?

Older People are Engaging Social Media

Surprisingly, Twitter’s quickest-expanding user demographic are users between ages 55 and 64. The demographic has expanded by 79 percent since 2012, and it’s slowly drifting into Facebook and Instagram use. The shift, itself, likely springs from the bygone ideologies of ‘teen only’ platforms. More than ever, adults are figuring out social media’s worth.

Mobile marketing has directly influenced the growth, too. As older generations adopt smartphones, they engage social media apps, tying their personal device to a social media presence. There’s currently a strong emphasis on social media strategies for this reason. Mobile marketers are taking note, and they’re talking to aging mobile users.

Mobile is Becoming the Preferred Platform for Social Media

Mobile devices have become the preferred social media ‘access point.’ In 2014, 71 percent of social network users were found to be mobile-device-only users. The trend has shifted social network providers, forcing them to reinvent entire strategies to fit smaller screens.

The world’s best marketing efforts reflect mobile-optimized technology. Marketers, now, are creating compelling bios, header images and landing pages. A social network’s column-like scroll system fits well on smaller screens, and modern networks have created information-heavy layouts specifically targeting mobile users.

Consumers are Prioritizing Social Media News

Mobile marketing’s ‘right here and now’ approach has made news easily accessible. It’s […]