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    7 Ways to Grow Your Business Using YouTube 7 Ways to Grow Your Business Using YouTube

    7 Ways to Grow Your Business Using YouTube

7 Ways to Grow Your Business Using YouTube

Google and Facebook are the two most popular websites.

YouTube is number three.

Can your customers find you on Facebook? I bet the answer is yes. Can your customers find you using Google? I HOPE the answer is yes.

Can your customers find you on YouTube?

If the answer is “no,” keep reading. Because that means you are missing out on an opportunity to attract qualified traffic.

Think of YouTube as the second largest search engine in the world. It has over a BILLION active users, and they spent 60 percent more hours watching videos in 2015 than they did the year before.

Still not convinced? Consider this: Regardless what you sell, most of your customers will say they are “visual learners.” Words (blogs, newsletters, AdWords) will only go so far. Use video and audio to show off your brand. YouTube is an often-overlooked channel  that will boost sales, drive email sign-ups, and grow your business.

Whether you’re creating videos or advertising on other people’s videos, read on, and I’ll tell you how to make the most of your YouTube marketing.

#1 Create the right content

Where do you start? With your first video, of course! But what will it be ABOUT?

You want a video that explains your product, which addresses your audience’s needs, something your audience will think is valuable.

Anything that solves a problem, inspires, teaches, or entertains—within the realm of your industry, of course—makes a great video. Start with a “how-to” video. Or, if you’re selling yourself as a thought leader, use your video to answer frequently asked questions or conduct an interview.

Once you have your idea, write a script, then write it again and again until you are happy with it. It should begin with an introduction that sets the […]

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    The One-Hour Crash Course in SEO Marketing Strategy The One-Hour Crash Course in SEO Marketing Strategy

    The One-Hour Crash Course in SEO Marketing Strategy

The One-Hour Crash Course in SEO Marketing Strategy

 

Whether you have a personal blog or an ecommerce site, the million-dollar question remains the same: How do I get to the top of the Google search results?

I wish I could sell you foolproof instructions on how to accomplish that. I’d be able to afford some very nice Christmas presents for everyone on my list this year.

Unfortunately, I can’t make promises. Google and the other search engines don’t explicitly tell us how they determine search rankings (that would make it too easy for site owners to game the system). But we can observe what works and test small changes to measure results. Doing this has given us a list of “best practices,” which I’m sharing with you here today.

In a couple of previous blogs I looked at Content Marketing and Social Media Marketing for small business owners. Today I’m going to look at some basic SEO best practices, then discuss a few high-level strategies that can fine-tune your search engine optimization, making your website easier to find.

 

Start at the Beginning

If you’re an absolute SEO novice, I recommend the following resources for learning the basics:

Like a lot of things worth building, an SEO strategy takes time. Patience is key. SEO optimization can be a lengthy process and indexing will NOT be done overnight. Even if your site is perfect, you may have to wait up to three months (or more) before seeing your website within the SERP’s (that’s shorthand for “search engine result page”).

 

Write Down Your Goals

Getting to the first page of the search results may be the ultimate goal, but there are a lot of battles to be won […]

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    Develop a Content Marketing Strategy that Doesn’t Suck! Develop a Content Marketing Strategy that Doesn’t Suck!

    Develop a Content Marketing Strategy that Doesn’t Suck!

Develop a Content Marketing Strategy that Doesn’t Suck!

Time for a story.

Once upon a time, the “content farm” model meant business websites could publish tons of keyword-stuffed content and rank high for every search term under the sun, even if the content was useless to anyone.

Then came Google’s Panda update in 2011. The search giant started to look at the editorial focus and content quality of the overall site. The low-quality content sites tanked in the rankings, and since then businesses have to be seen as an authority in their niche to rank well.

In short, you have to not suck.

This is a good thing. A content marketing strategy that doesn’t suck will give you predictable, cost-effective, and scalable traffic and lead generation.

A content marketing strategy that doesn’t suck will support your sales team by building brand awareness using social media, blogs, infographics, and premium content like online tools, ebooks and webinars.

These efforts won’t be rewarded right away. You probably won’t see much of a return on your investment of time and effort for many weeks.  Creating great content isn’t easy, but business owners who are doing it right find that paid search (pay-per-click, or PPC) and other traditional forms of paid advertising are more expensive and not as effective.

Indeed, content can snowball and deliver exponentially awesome business results.

Think of content marketing as an annuity. Annuities are a popular choice for investors who want to receive a reliable income stream in the future. They have to put in a little now, and next month, and the month after that … It takes time and patience. And it’s boring. But in the end, slow and steady wins the race.

As a business owner and entrepreneur, how can you come up with a reliable content marketing strategy for 2016 and beyond?

Before we can answer this, […]