Google and Facebook are the two most popular websites.
YouTube is number three.
Can your customers find you on Facebook? I bet the answer is yes. Can your customers find you using Google? I HOPE the answer is yes.
Can your customers find you on YouTube?
If the answer is “no,” keep reading. Because that means you are missing out on an opportunity to attract qualified traffic.
Think of YouTube as the second largest search engine in the world. It has over a BILLION active users, and they spent 60 percent more hours watching videos in 2015 than they did the year before.
Still not convinced? Consider this: Regardless what you sell, most of your customers will say they are “visual learners.” Words (blogs, newsletters, AdWords) will only go so far. Use video and audio to show off your brand. YouTube is an often-overlooked channel that will boost sales, drive email sign-ups, and grow your business.
Whether you’re creating videos or advertising on other people’s videos, read on, and I’ll tell you how to make the most of your YouTube marketing.
#1 Create the right content
Where do you start? With your first video, of course! But what will it be ABOUT?
You want a video that explains your product, which addresses your audience’s needs, something your audience will think is valuable.
Anything that solves a problem, inspires, teaches, or entertains—within the realm of your industry, of course—makes a great video. Start with a “how-to” video. Or, if you’re selling yourself as a thought leader, use your video to answer frequently asked questions or conduct an interview.
Once you have your idea, write a script, then write it again and again until you are happy with it. It should begin with an introduction that sets the […]