The Internet is bringing us together, no doubt about it. But unfortunately, the multitude of Internet platforms is pushing us further and further apart.
Have you ever been using Facebook on a desktop computer and clicked on a link posted by a friend on his or her smartphone, only to be taken to the mobile version of that website? It looked pretty weird on your big desktop screen right?
Responsive web design and Intentional web design are big news in 2013. And they are two ways mobile marketers can address these kinds of cross-platform discrepancies.
With responsive design, social sharing doesn’t have this problem. The link sent from a tablet to a mobile phone to a desktop computer would always be the same link, and because the link would be responsive to that device, the site will always appear custom-tailored to any and every device.
Responsive design means creating one site that is responsive to different sized screens. It is replacing the practice of creating completely different sites for different devices. Responsive design improves the user’s experience with easier navigation because the sites they visit are customized for the device they are using. Developers don’t have to worry about creating a whole new website every time a new device is introduced into the market.
Programmers create responsive design using CSS and media queries. When your message is opened on a small screen, it “knows” to load a different set of styles to resize and format for a mobile layout. Since responsive design keeps the code for all of the sites in one place, it is easier to make adjustments than having to go into each separate site to make the necessary changes.
But you aren’t here to discuss programming. We’re […]