Products

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    Use Psychology to Create Habit-Forming Products Use Psychology to Create Habit-Forming Products

    Use Psychology to Create Habit-Forming Products

Use Psychology to Create Habit-Forming Products

How can you capture the market’s attention and make sure your customers keep coming back and interacting with your product?

You make your product a habit.

First, let me just say that a guy named Nir Eyal wrote a book about this topic called “Hooked: How to Build Habit-Forming Products.” It’s a manual for creating products people love, and most of the ideas in this blog are from Eyal’s research.

 

Make products addictive

Being a workaholic, a drug addict, a sports fan or a gym rat. These are all different habits built on the same psychological underpinnings.

You might think “habit” implies something negative. And it’s true—habits are often BAD habits. Think of “mind games” used to manipulate people and exploit them. But you can also use the psychology of habit formation to build behaviors that make people’s lives better. Marketers can use psychology to promote healthy habits and valuable services.

Good advertisers know how to push your buttons. The psychology at work here is the same with addictions.

Every industry—particularly an online service, app or technology-based product—is dependent on changing user behavior from what it currently is to what you (the entrepreneur) want it to be.

Why can’t kids stop playing video games when they should be sleeping or studying? Why can’t people stop using Facebook, Twitter and Instagram? What’s the underlying psychology at play here? What is it about these products that keeps us coming back time and time again?

When you have the impulse to do a behavior with little or no conscious thought, you have a habit. When you’re using a product without any kind of prompting , you’re hooked.

 

Marketing is applied psychology

Are you struggling to build a great product or service?

Yes, make the best product you can. But let’s be clear: There is no relationship between being good and getting […]

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    Gary Vaynerchuk’s Tips on Overcoming Social Noise to Connect With Customers Gary Vaynerchuk’s Tips on Overcoming Social Noise to Connect With Customers

    Gary Vaynerchuk’s Tips on Overcoming Social Noise to Connect With Customers

Gary Vaynerchuk’s Tips on Overcoming Social Noise to Connect With Customers

How would you put your product in front of an audience 20 years ago? By paying for newspaper or television ads, right? In other words, by going to someone else and paying them to use their platform.

Online, it’s different. We can take our pitch directly to the consumer. There are no editors, there are no gatekeepers. For the cost of registering a domain and a cheap hosting plan, you could theoretically build the next multimillion-dollar industry with a great concept, some good luck, and the sweat of your brow.

Running a successful online business requires an understanding of what entrepreneur and investor Gary Vaynerchuk calls the “meritocracy of the Internet.”

That’s the good news. The bad news is this: You can’t just pay your way into the good graces of your audience by throwing money into advertising. Sure, marketing will get you so far. But branding and organic reach mean telling a story. After all, good stories are what customers—what all humans—respond to best.

This is where Vaynerchuk’s philosophy comes in. His book “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” argues that yes, our culture has ADD. You will never have your audience’s full attention. In fact, if you’re reading this, you probably have your phone out, or you’re watching TV, or you have another few browser windows open.

All the more reason your responsibility as a marketer is to tell a compelling story. To make people look up from what they’re doing for long enough to listen to what you’re saying.

Yeah, anyone can start a website, set up Shopify or some other ecommerce platform, and wait for the dollars to roll in. But if they aren’t telling a […]