How can you capture the market’s attention and make sure your customers keep coming back and interacting with your product?
You make your product a habit.
First, let me just say that a guy named Nir Eyal wrote a book about this topic called “Hooked: How to Build Habit-Forming Products.” It’s a manual for creating products people love, and most of the ideas in this blog are from Eyal’s research.
Make products addictive
Being a workaholic, a drug addict, a sports fan or a gym rat. These are all different habits built on the same psychological underpinnings.
You might think “habit” implies something negative. And it’s true—habits are often BAD habits. Think of “mind games” used to manipulate people and exploit them. But you can also use the psychology of habit formation to build behaviors that make people’s lives better. Marketers can use psychology to promote healthy habits and valuable services.
Good advertisers know how to push your buttons. The psychology at work here is the same with addictions.
Every industry—particularly an online service, app or technology-based product—is dependent on changing user behavior from what it currently is to what you (the entrepreneur) want it to be.
Why can’t kids stop playing video games when they should be sleeping or studying? Why can’t people stop using Facebook, Twitter and Instagram? What’s the underlying psychology at play here? What is it about these products that keeps us coming back time and time again?
When you have the impulse to do a behavior with little or no conscious thought, you have a habit. When you’re using a product without any kind of prompting , you’re hooked.
Marketing is applied psychology
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