Austin, TexasGrowth • Commerce • Media • Operations
For business owners

Sell to an operator, not a transaction.

Zaragoza evaluates select established businesses where long-term ownership, digital growth and operational automation can create the next chapter without erasing what made the company valuable.

Our approach

Practical. Direct. Long-term.

Business owners evaluating a buyer care about more than headline price. They care about certainty, treatment of the team, customer continuity and whether the buyer can actually operate the business after closing.

What matters to us

Durable businesses with room to compound.

  • Established operating history
  • Recurring or repeat customer economics
  • Resilient demand
  • Strong reputation and customer relationships
  • Management or systems that can support transition
  • Clear opportunities to improve marketing or automation
What sellers can expect

A buyer who understands founder-built companies.

  • Direct communication
  • Respect for confidentiality
  • Practical diligence
  • Flexible transition planning
  • Long-term ownership orientation
  • Operational, not purely financial, perspective

The operating advantage

A business does not become easier to run because ownership changes. Zaragoza's background is in building systems, generating demand, managing vendor and client relationships, automating repetitive work and operating customer-facing businesses.

That makes our acquisition lens fundamentally operational: what should remain untouched, what can be improved, where technology can remove friction, and how the company can continue serving customers well after a founder steps back.

Confidential conversations

If you are considering a sale—even if timing is uncertain—we are comfortable beginning with a direct, confidential conversation rather than a formal process.