Paid acquisition
Campaign strategy and execution across paid search, paid social and direct-response channels, with budgets managed against conversion economics and downstream business value.
Paid Search
Google and Microsoft search architecture, Shopping, feed strategy, query control, conversion measurement and profitability-led bidding.
Facebook & Paid Social
Audience design, creative testing, landing-page coordination and campaign scaling across Meta and additional social environments.
Native & programmatic
Experience extends beyond the conventional platform stack into native advertising, programmatic buying, private publisher supply, real-time bidding and network-level optimization.
Commerce & conversion
High-ticket ecommerce demands more than traffic. Zaragoza's operating experience includes product positioning, shopping feeds, landing experiences, customer-service systems, vendor coordination, merchandising and order operations.
Automation
Reporting and repetitive operational processes are treated as software problems wherever practical. Automation is used to compress cycle time, reduce errors and keep human attention on decisions that matter.